Kitsune

Named after the foxes of Japanese folklore, Kitsune is a sub-brand of a Japanese brewery created for American consumers. The two styles are named after each classification of kitsune – the Zenko (good fox) is benevolent while the Yako (field fox) counterpart is mischievous. The vertical writing on the labels reads sekai ichiban (world's best).

Concept branding completed in 2014.

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